I’m a creative marketer who loves turning complex ideas into clear and meaningful communication. I started my career in design, where I learned how visual systems shape perception and guide understanding. Over time, I realized that what excited me most was not just how something looked but how it conveyed value. Positioning, structure, and messaging can make even the most technical information accessible.

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Today, I work at the University of Cincinnati Cancer Center, where I lead digital content and communications. I have launched new channels, built scalable content systems, translated research into approachable stories, and created messaging that resonates with both scientific and community audiences. Previously at DMG, I led a company-wide brand refresh, developed personas and messaging frameworks, and partnered with product and engineering teams to connect technical features to customer value. I also consulted with Queen City Clay, conducting research, segmentation, and journey mapping to guide retention and engagement strategies.

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Across every role, my focus has stayed consistent. I combine creativity with strategy, simplify the complex, and help teams communicate their ideas with clarity and impact.